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Week 3
Hello and welcome to week 3 of IGT Lab’s dev blog! We started off this week with a quick review of our pitch deck we planned to share with our clients. While we unfortunately were not able to share those ideas with them this week, we were able to with the numerous faculty at the…
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Week 2
Welcome to our week 2 blogpost from IGT-Lab! We had our first client kick-off meeting on Tuesday, January 23. During the meeting, we went over team and client introductions, client expectations, and possible directions we could take this project. One of the things that was made clear during the meeting was that Icon Incar was…
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Week 1
Welcome to our first blog post of the semester! We are a client-sponsored project, sponsored by Icon Incar, a mobility experience design company. As one of our first tasks, we have come up with our team name: IGT Lab. IGT stands for Immersive Grand Touring, which captures the immersive nature of the digital experience we…
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Welcome to IGT Lab
IGT Lab is working with industry-leading automotive digital experience design group, Icon Incar to design and produce a fun and unique in-car experience. Our project will explore different and bold ways in which we can augment, alter, and re-imagine the mobility experience.