Theatre ARchive is a collaboration project with the world-renowned La MaMa Experimental Theatre Club in New York City to enhance visitors’ immersive experiences in La MaMa Archive with augmented reality (AR). Established in 1961, La MaMa maintains an environment of uncensored creative freedom for artists.
Since the early 1970s, La MaMa Archive has expanded its digital collection of photographs, papers, production footage, show files, and more. In addition to the existing one, our goal is to create a window to the archive and to expand access to its rich artistic heritage through Web AR interactions.
Throughout the semester, we customized different interactions for five selected archive items and categorized them into three types.
- We make guests become performers with Na Haaz Zan masks and a pink puppet from LOCO7.
- We augment info for the La MaMa Collage outside the Ellen Stuart Theatre when the audience waits for shows to open.
- We bring artifacts alive with the La Marie Vison poster and the Carmilla bench.
Director of Archive, La MaMa