Week 4 – Meeting with Erik Lindvall

Photographer and director since late 90s, since 2011 working with innovation design and sustainability within fashion and apparel.
Since 2023 working on a practical level with the textile supply chain to enhance traceability and circular values, always with the goal to include and create value for all stakeholders in the textile value chain, i.e. all the way from farmers and factories to brands, users and recycling/regeneration. To understand the holistic needs and how we can move forward to close the loop of traceability is the main driver of my work.
Since 2012 working with all my strength to speed up the transformation towards a renewable society.
Bored with the consolidated, thrilled by the disruptive.
Co-founder of Streamateria – zero waste garments for humans and avatars.
Since 2011 co-founder of Guringo AB, a transdisciplinary creative studio that designs and develops products, ecosystems and concepts within the fashion industry.
I believe that all design is experience-design. When it comes to an experience though, we must think in actions, first and foremost. But rather than telling the participants a story, we ask them to take certain actions so that they will understand the story. Or in the case of interactive events, forge stories for themselves from the contexts we have designed for them.
I also believe in visions and the power of embracing all aspects of being human. In finding alternatives to keep doing what we like, but in other ways. In this way, we create a better society without a constantly bad conscience.