About us
MSX Team
Team MSX envisions a revolutionary mixed reality (MR) in-car entertainment system for autonomous vehicles in 2040, transforming family road trips into immersive shared adventures. By integrating MR and advanced AI, our system overlays interactive content onto real-world scenery, bringing history to life, enabling gamified exploration, and fostering collaborative storytelling that strengthens family bonds. Multi-generational engagement ensures kids and parents can explore together—whether through interactive learning, co-op games, or shared experiences that encourage teamwork. MSX redefines mobility, turning every journey into a meaningful and unforgettable family experience.
Blog
Week 8
First week after spring break, prototyping week. Meet with Cloud Breaker Devs In the beginning of the week, we[…]
Week 7
Client Meeting During this week’s client meeting, we pitched our concept to the rest of the 99P lab member[…]
Week 6
Client Meeting As we have reorganized our research and came up with our fidelity focus. This week our team[…]
Week 5
This week is for updating research and reorganizing slides. This will be the last week of research, we will[…]
Our clients
