Define Future
In-car
Experiences
in 2040

Team MSX

Team MSX envisions revolutionary mixed reality (MR) in-car experiences for autonomous vehicles in 2040, transforming family road trips into immersive shared adventures. By integrating MR and advanced AI, our experiences overlay interactive content onto real-world scenery, bringing history to life, enabling gamified exploration, and fostering collaborative storytelling that strengthens family bonds. Multi-generational engagement ensures kids and parents can explore together, whether through interactive learning, co-op games, or shared experiences that encourage teamwork. Team MSX imagines future mobility, turning every journey into a meaningful and unforgettable experience so that a trip is not only from point A to point B.

Team Members