This is the last week of class at CMU this semester. Before the arrival of our clients, we have finished the experience demo, final concept video, and final presentation slides.

The final experience demo video showcases what the experience looks like on the Apple Vision Pro, while the concept video illustrates our vision for future in-car experiences during a family road trip in the year 2040.

Final Experience Demo

Final Future In-car Experiences Concept Video

Client Visits

Our client, Honda 99P Labs, visited us at ETC on Wednesday, April 23rd. We gave our final presentation in front of them, showing them what the project had gone through this semester, and let them try our experience demo.

One question asked by our client was: What was the biggest learning you got from this project? Here are our answers:

1. We approached the project from the perspective of an automobile manufacturer, considering design challenges through the lens of a motor company rather than solely through entertainment technology. A key principle shared by both industries is the importance of deeply understanding your target audience, who they are, why they matter, and what core values they hold. Without a grounded and relevant foundation, the design risks becoming unengaging and failing to meet customer needs.

2. Designing for the future using current technologies is a challenging endeavor. It requires envisioning what lies ahead and mentally setting the stage through research, predictions, and imagination. At the same time, building on emerging technologies and platforms presents its own difficulties, as these tools are often less stable and mature compared to established industry solutions. Nonetheless, we embrace these challenges as valuable learning opportunities because they are essential steps in preparing ourselves to navigate and contribute to an unknown, ever-evolving future.

Here are some photos capturing the highlights during our client visits.

Wednesday, April 23rd

Honda 99P Labs ETC On-Site Visit

Friday, April 25th

Honda Research Institute ETC On-site Visit

Final Words

As we are wrapping up the project, we want to sincerely thank everyone who has helped us along this journey. Without your participation, help, and insights, this project would never have come this far. There is an old African proverb: If you want to go fast, go alone. If you want to go far, go together.

We look forward to crossing paths with you again as we continue our journey into the future.