This week , the team visited 99P Labs in Columbus, OH!
Where we presented our progress and received their feedback. We finalized on the the deliverable and their need for the project.
They gave us two workshops about their past projects and shared the materials afterwards with us.
We noticed that we have to reorganize our research for one more week in order to reach their expectations.
It would be a new experience for both of us to work together as we are learning from both worlds.
Here are the specific learnings:
- How to appeal to Honda Customers
- Destination and outside environment
- Deeper user research to figure out what core values customers hold
- Technology changes, value stays
- The emotions we try to evoke in this experience
- How does our experiences align with Honda values
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