Week five was a week of quick pivots, playtests, and preparation for halves.

Based on feedback from instructors and the client, the team started in a new and more clear direction with tactile objects that were interesting to guests, relying less on abstract shapes to tell story.

The team nailed down the narrative we want to demonstrate during halves as a proof of concept before we fully develop out all three planned narratives, and the tech team started to work on the behind-the-scenes programming to make the project come to life.

Experience Design and Playtesting

The team held a playtest on Tuesday with a paper prototype of this new direction. From this playtest, we wanted to know if the actions a guest could take were intuitive, i.e. whether people could understand where pieces should be placed, if they felt stuck at any point in the experience, etc.

From the survey, we learned mainly that there was confusion surrounding the link between the physical and the digital, as well as confusion surrounding what to do at the beginning of the experience. We tested multiple ways to have pieces out at the beginning and ways that the experience could “reset” at the end. The feedback we received will be very helpful in finding an experience that feels meaningful and intuitive for the guest.

Art

The art team had a deadline to deliver team photo, poster, half-sheet, and logo this week.