Background
A.N.E.N.Y is an ongoing faculty pitch project at the ETC. This project was developed by Jonathan Walton and Heather Kelley and was inspired by a prior IDeATe course Jonathan taught alongside Robert Zacharias (Our Technical SME), on designing electro-mechanical games. Our project goal is to create a new and unique physical/digital pinball game that considers the tradition of sexy/sexist arcade machines and explores what “sexy” could look like in 2026.

Half Sheet Front & Back (Temp)

Project Description
A.N.E.N.Y. is a high-concept installation that explores the industrialization of intimacy, examining how desire and affection are designed, managed, and exploited by productivity-driven systems.

Using a custom built electro-mechanical pinball cabinet the project leverages the machine’s inherent ability to evoke tangible emotions while investigating how modern technology can help to communicate complex narrative concepts.