Theatre ARchive

CREATIVE MIND, CREATIVE WORKS.

We Are

Theatre ARchive

Getting Started

Web AR.

Access AR experiences directly from your mobile devices’ browser

Clients.

Working with 7 stakeholders to build a product from scratch within 14 weeks

Creative Solutions.

All aspects of design, UX/UI, programming, art, production

OVERVIEW

Bringing Web AR to La mama Archive

Theatre ARchive is a collaboration project with the world-renowned La MaMa Experimental Theatre Club in New York City to enhance visitors’ immersive experiences in La MaMa Archive with augmented reality (AR). Established in 1961, La MaMa maintains an environment of uncensored creative freedom for artists.

Since the early 1970s, La MaMa Archive has expanded its digital collection of photographs, papers, production footage, show files, and more. In addition to the existing one, our goal is to create a window to the archive and to expand access to its rich artistic heritage through Web AR interactions.

Throughout the semester, we customized different interactions for five selected archive items and categorized them into three types.

  • We make guests become performers with Na Haaz Zan masks and a pink puppet from LOCO7.
  • We augment info for the La MaMa Collage outside the Ellen Stuart Theatre when the audience waits for shows to open.
  • We bring artifacts alive with the La Marie Vison poster and the Carmilla bench.

OUR PRODUCT

Prototypes made during 09/22 to 12/22

VIEW ALL →
Na Haaz Zan
Loco 7
La MaMa Archive
La Marie Vison
Carmilla

Testimonials.

Feedback From Our Clients and Guests
Ozzie Rodriguez
    Ozzie Rodriguez

    Director of Archive, La MaMa

    It provides a different way, a different approach to the material other than the hands on business that goes on in an archive every single day. It involves a creative effort on the part of the young people putting together these projects.

    Sophie Glidden-Lyon
      Sophie Glidden-Lyon

      Manager of Digital and Special Projects, La MaMa

      I think it is it has a lot of potential to engage people in a way that the object sort of sitting static by itself isn’t possible. And I also do like the idea of having it be a way to support Ozzie’s tours that he gives, which is itself actually quite interactive and very engaging.

      Jaehee Cho
        Jaehee Cho

        Creative Director, Orta Interactive

        This was like one semester projects and they only had like 14 weeks and also there are many, many challenges, especially technically. I think technically they did amazing job and also like art and design, I think it’s very user friendly.

        Christine Barnes
          Christine Barnes

          CMU ETC ’11

          I was checking out the experiences and they are really cool. You have done an amazing job!

          Michael Christel
            Michael Christel

            Teaching Professor at CMU ETC

            Your team accomplished a great deal, and you have a variety of playful experiences for guests to see. You should have a lot of praise and excitement in your project room for Festival!

            Ralph Vituccio
              Ralph Vituccio

              Professor of Media at CMU

              It’s just been a pleasure working with this group of students because their passion and energy were at 110% from day one all the way to the end of the semester. I’ve been part of a lot of really successful projects at the ETC as an advisor but I think the La Mama Theater Archive project is probably one of the highlights of my experiences here.

              Moshe Mahler
                Moshe Mahler

                Assistant Teaching Professor at CMU ETC

                One of the things that I think this project team does very well is the explore a lot of different variations of augmented realit. We have things like interacting with a full body puppet, interacting with masks, bringing posters to life and even though we have these vastly different types of augmented reality experiences, it still feels like one experience in the archive.

                About

                OUR CLIENts and team

                Team

                Committed and creative

                Clients

                Ralph Vituccio and Mia Yoo

                LA MAMA

                World-renowned New York cultural institution

                Production Blogs

                CHECK OUT SOME OF OUR NEWS

                • Week 15.2 Postmotem

                  Week 15.2 Postmotem

                  Overview Theatre ARchive is a collaboration project with the world-renowned La MaMa Experimental Theatre Club in New York City to enhance visitors’ immersive experiences in La MaMa Archive with augmented reality (AR). Established in 1961, La MaMa maintains an environment of uncensored creative freedom for artists. Since the early 1970s, La MaMa Archive has expanded its digital collection of photographs, papers, production footage, show files, and more. In addition to the existing one, our goal is to create a window to the archive and to expand access to its rich artistic heritage through Web AR interactions. The product we create

                  Read More

                • Week 15.1 – Finale

                  Week 15.1 – Finale

                  Time: 12/12-12/16 Summary: This Monday, I visited the La MaMa Archive for handoff and installation. All 5 placards have been installed near the artifacts and are ready to be tested by archive visitors. The latest demos have been updated as they were retaken in the archival space. Wednesday was the big day for us as we did our final presentation. The presentation was well received, although one concern was brought up for the Camilla bench. Design: Due to the risk associated with the Carmilla animated face being misinterpreted as offensive because it potentially reads as a black face, we made

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                • Week 14 – ETC Festival

                  Week 14 – ETC Festival

                  Time: 12/5-12/11 Summary: This week is our final week of class and the long-waited in-person ETC Festival with GUESTS! Production: Next Monday, I will visit the La MaMa Archive to hand off our product and install the physical placards! Programming: Our latest demos by now are recorded in our project room but by next week, we will have demos recorded in the archive.

                  Read More